Cookie Policy of

Cookies or other Identifiers consist of portions of code placed on the User's device that assist the Owner in providing the Service according to the purposes described.

Some of the purposes of use of the Identifiers may also require the User's consent. If consent has already been given, it can be freely revoked at any time by following the instructions contained in this document.

Activities strictly necessary to ensure the functioning of this Website and the provision of the Service

This Website uses Cookies or other Identifiers to perform activities that are strictly necessary to ensure the operation or provision of the Service and, therefore, do not require Users' consent. Users may disable such Identifiers by changing the settings of their browser or device as described in more detail herein, however, this may adversely affect the basic operational functions or result in the unavailability of the Service.

Traffic optimization and distribution

This type of service allows this Website to distribute its content through servers located throughout the territory and to optimize its performance.
The Personal Data processed depends on the characteristics and implementation methods of these services, which by their nature filter communications between this Website and the User's browser.
Due to the distributed nature of this system, it is difficult to determine the places where the contents, which may contain Personal Data of the User, are transferred.

Other Activities

Simple Interactions and Features

This Website uses Cookies or other Identifiers to enable simple interactions and features that allow Users to access certain resources of the Service and allow them to communicate more easily with the Owner.

Live chat

This type of service allows you to interact with live chat platforms, operated by third parties, directly from the pages of this Website. This allows the User to contact the support service of this Web Site or this Web Site to contact you while you are browsing its pages.
If a service for interaction with live chat platforms is installed, it is possible that, even if Users do not use the service, the same will collect Usage Data relating to the pages where it is installed. In addition, live chat conversations may be recorded.


This Website uses Cookies or other Identifiers to measure traffic and analyze Users' behavior with the goal of improving the Service.

Statistics services

The services contained in this section are third party services that allow the Owner, through the use of Cookies or other Identifiers, to manage statistics in anonymous form and to monitor and analyse traffic data that are used to track the User's behaviour. Depending on the applicable law, these services may not require the User's consent. In such cases, Users may disable the Identifiers by changing their browser or device settings as described in more detail herein.

Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC ("Google"). Google uses the Personal Data collected for the purpose of evaluating your use of this website, compiling reports on website activity and sharing it with other services provided by Google.
Google may use Personal Data to contextualize and personalize the ads of its advertising network.
This integration of Google Analytics makes your IP address anonymous. Anonymisation works by shortening your IP address within the borders of European Union member states or other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases, the IP address will be sent to Google's servers and shortened within the United States.

Personal data processed: Cookies and Usage Data.

Place of processing: United States - Privacy Policy - Opt Out. Subject adhering to the Privacy Shield.

How to give or revoke consent

Users may give or revoke their consent to the use of Cookies and other Identifiers by setting their preferences accordingly in the cookie information or by updating their preferences via the consent settings widget, if available.

In addition, Users may manage their preferences for Identifiers directly from their device settings and prevent - for example - acceptance of third party Identifiers. Through your browser or device settings, you can also delete Identifiers saved in the past, including those used to store the initial consent given by the User. Users can find information on how to manage Identifiers with some of the most popular browsers, for example, at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

With regard to the Identifiers used by third parties, Users may manage their settings and revoke their consent by visiting the relevant opt-out link (if available), using the tools described in the third party's privacy policy or by contacting the third party directly.

Data Controller

Superm S.r.l.

Avenue of the republic , 298

Cap 59100 Meadow PO

Since the use of Cookies and other Identifiers operated by third parties through the services used within this Website cannot be technically controlled by the Owner, any specific reference to Identifiers used by third parties is to be considered indicative. To obtain complete information, the User is invited to consult the privacy policy of any third party services listed in this document.

Given the objective complexity of identifying technologies based on Cookies and other Identifiers, Users are invited to contact the Owner if they wish to receive any further information on the use of such Identifiers through this Website.

Definitions and legal references

Personal Data (or Data)

Personal data is any information which, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data

This is information automatically collected through this Web Site (including from third party applications integrated into this Web Site), including: IP addresses or domain names of computers used by the User connecting to this Web Site, addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful, error, etc..) the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal connotations of the visit (e.g. the time spent on each page) and details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the User's computer environment.


The individual using this Website who, unless otherwise specified, coincides with the Interested Party.

Interested Party

The natural person to whom the Personal Data refers.

Data Processor (or Manager)

The natural person, legal entity, public administration and any other body that processes personal data on behalf of the Owner, as set out in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body which, individually or jointly with others, determines the purposes and means of the processing of personal data and the instruments adopted, including the security measures relating to the operation and use of this Website. The Data Controller, unless otherwise specified, is the owner of this Website.

This Website (or this Application)

The hardware or software tool through which Users' Personal Data is collected and processed.


The Service provided by this Website as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference in this document to the European Union shall be deemed to extend to all current member states of the European Union and the European Economic Area.


Small portion of data stored inside the User's device.


Any technology - including Cookies - that allows the storage of information, or access to information already stored, on your device.

Legal references

This privacy policy is drawn up on the basis of multiple legal systems, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this Privacy Policy applies exclusively to this Website.